 "11 Steps to Success with Google Sponsored Links Advertising"
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Not everyone realises the Modern Advertising Miracle of Google Sponsored Links. Now you can Advertise YOUR website - for FREE! - whenever you want, wherever you want and get thousands of Internet visitors in just minutes! Choose how little to pay when your ad is clicked, and what to spend each day. BUT - Google's system is deliberately complicated! Did you get the basics right, or give up in frustration before getting great results like - your Competitors? OR - Answer these 11 Simple Questions to Make Google Sponsored Links Work for YOU!
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Many advertisers find Google Sponsored Links complicated and give up in frustration. Or they don't know how to get started and would like help. Are you presently advertising with Sponsored Links? |
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Yes I do, and I'd like to learn how to run my account better myself, can you train me? |
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Yes I do, but I'm not sure I have my campaign correctly set up, can you Audit my account? |
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Yes I do, but I cannot manage it on my own, can you do it for me? |
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No, but I'd like to learn more about Pay-Per-Click Advertising |
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Yes I am, my Account is being managed by an external Agency (WARNING! Are they managing your Account properly? Find out how to check!) |
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If you are paying by Credit Card, Google will suspend ALL your advertising if your payment fails, and they do not tell you if this happens. Have you included a Backup Credit Card on your Account? |
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No! But my account is really important, how do I do that? |
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No, but my Account isn't that important, should I be concerned? |
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Yes, I have a Backup Credit Card in place. |
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It's easy to display your Sponsored Links ad in many Countries of the world at once. But this can make your campaign cost more than it should. Have you targeted multiple Countries in any one Campaign? |
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Yes, I have more than one country in my campaign, should I be concerned? |
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Yes, I have more than one country in my campaign, how do I separate them out? |
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No, I'm targeting only one Country. Should I have more? |
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Google's default Campaign setting is all 3 Networks. This is the biggest single mistake you can make and, if you have, you should change this immediately. Have you targeted multiple Networks in any one Campaign? |
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I don't know, how do I tell? |
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Yes, I have more than one network, what should I do? |
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No, I'm targeting only one Network. Should I have more? |
| 5) |
Up to 50 ads are allowed per ad group. Are you only using a single ad? If so, you're losing a major opportunity to test incremental (and sometimes huge) ad improvements which will affect your CTR and bid prices. |
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Yes, I have a single ad. What should I do? |
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How many ads can I have? Do I have to pay more? |
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I have several ads. When do I know I have a winning ad? |
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What can I test in my ads to try and get the best CTR? |
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The right use of keywords is critical to how your ad invites responses by Google users. Did you include any of the keywords in your ad group in the ad itself? |
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No, I have not included keywords in my ad, why should I? |
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I have included them, where is the best place for them to appear? |
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Is there a way to automatically include keywords from my ad group in my ad? |
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Up to 2,000 keywords are allowed per ad group. It's a common mistake to include as many as you can think of. Do you have more than around 20-30 keywords per ad group, and are they tightly-related to each other? |
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I'm confused! Just what is a keyword anyway? |
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I have a few keywords that I thought were good, do I need more? |
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I have hundreds of keywords in my ad groups. Is this a problem? |
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One of the most important and overlooked keyword types are "negative" keywords. Are you using negative keywords in your Campaign? |
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What are Negative Keywords? |
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No I'm not - why should I? |
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I have some, but do I have enough? Is there a limit? |
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I have some, but am I making proper use of them? |
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I have some, but where do I get more? |
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Google is unique in the PPC marketplace by providing different keyword match types, including broad, "phrase" and [exact]. Are you making use of all three match types in your Campaign? |
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No, I was unaware of this, why should I use these? |
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No, I was unaware of this, how do I use them? |
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I'm using all three match types! |
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I want to use them, how do I convert my exisiting keywords? |
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I have a saying - "Click-Through is for show - Conversions are for $£DOUGH!" Are you tracking Conversions in your Campaign? |
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No, what is Conversion Tracking and why should I use it? |
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No, how do I implement it? What does it cost? |
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I want to do this, but it's too complicated! Can you help? |
| 11) |
Final Question! You can automatically schedule your Campaign to turn on and off whenever you want. This can dramatically improve your Campaign performance. Are you using Scheduling (or "Day-Parting")? |
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No, why should I do this? |
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No, how do I implement it? What does it cost? |
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I'd like to test this but I need help creating a Duplicate Campaign to run on a different schedule. Can you help? |
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FEEDBACK: Have you found this Survey useful and informative? Please help us improve it. And also pass us on to your friends, clients and colleagues. Thanks for taking the survey and for your feedback! |
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The Survey was useful and I learned some new things I can use right away |
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The Survey was not useful. |
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The Survey was good but missed some things out I'd like to know |
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We provide a Forensic 97-point Audit for extremely detailed analysis of your Google AdWords account. Is that of interest? |
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