David Rothwell

All entries by this author

Sponsored Links Sharks – Beware!

Feb 5th, 2011 | By David Rothwell | Category: Scams

If you have been approached by Companies claiming to be official Google Partners, and guaranteeing first-page search positions – beware!



AdWords – Google’s Sponsored Links advertising system

Jan 25th, 2011 | By David Rothwell | Category: Blog, Google Sponsored Links

What is AdWords? Google provide two methods of appearing in their Search Engine Results Pages (or SERPs). The left hand side of the page consists of “natural” or “organic” search results as compiled by Google, based on the relevance of the page links to your keyword search term. To get here requires a knowledge and [...]



See Your Sponsored Link on Google – FAST

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Your Advertising can appear on Google Search Results Pages within the hour, often within just a few minutes.
Anywhere you choose in the world – whenever you want.
No other advertising platform can do this.



You Control the Costs

Jan 11th, 2010 | By David Rothwell | Category: Benefits

You only spend what you want to spend.
Many website owners are scared of using Sponsored Links.



Sponsored Links Not Working – where’s my sales and leads?

Jan 11th, 2010 | By David Rothwell | Category: Not Working

You’ve got a Sponsored Links ad showing on Google, and people are clicking through to your website, but nothing’s happening



Sponsored Links Not Showing Up on Search Results Page

Jan 11th, 2010 | By David Rothwell | Category: Not Showing

“Where’s My Sponsored Link Ad?”
You’ve placed your Google ad, but its not showing up – why not?



Sponsored Links Scams – if it sounds too good to be true, it usually is

Jan 11th, 2010 | By David Rothwell | Category: Scams

The Bogus Ranking Scam.

Also described as “We guarantee you will Rank on the first page”



Sponsored Links at Top and Right Hand Side of Pages

Jan 11th, 2010 | By David Rothwell | Category: Top, Side & Left

What’s the difference between the positions at Top, Right Hand Side, and Left hand Side of the Search Results page?



You Control the Target Audience

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Only people searching for you at that very moment will see your ads. It’s all about Keywords on Google. By choosing the right keywords, you get the right audience. And by writing ads which describe the offers you have in the way that interests your prospects, you’ll get visitors who are ready to learn more, [...]



Measurable and Accountable Advertising

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Is Your Sponsored Links Advertising Campaign Working? You need to know as much as possible about what your marketplace is looking for. With AdWords Sponsored Links Advertising, you know everything you need. And more than you realised was possible. Like, What keywords were used How many times What ads got most clicks What everything cost [...]