David Rothwell

Benefits

See Your Sponsored Link on Google – FAST

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Your Advertising can appear on Google Search Results Pages within the hour, often within just a few minutes.
Anywhere you choose in the world – whenever you want.
No other advertising platform can do this.



You Control the Costs

Jan 11th, 2010 | By David Rothwell | Category: Benefits

You only spend what you want to spend.
Many website owners are scared of using Sponsored Links.



You Control the Target Audience

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Only people searching for you at that very moment will see your ads.
It’s all about Keywords on Google.
By choosing the right keywords, you get the right audience.
And by writing ads which describe the offers you have in the way that interests your prospects, you’ll get visitors who are ready to learn more, enquire, and even [...]



Measurable and Accountable Advertising

Jan 11th, 2010 | By David Rothwell | Category: Benefits

Is Your Sponsored Links Advertising Campaign Working?
You need to know as much as possible about what your marketplace is looking for.
With AdWords Sponsored Links Advertising, you know everything you need.
And more than you realised was possible. Like,

What keywords were used
How many times
What ads got most clicks
What everything cost
What location are your prospects in
and much, much [...]



Does Your Website Work?

Jan 11th, 2010 | By David Rothwell | Category: Benefits

The Truth You NEED to Know About Your Website.
The only way to find out, is to send visitors, and see what happens.
Sending targeted traffic to your website is the only way to know for sure it can do its job.
And if there’s a problem, you need to know as soon as possible so you can [...]



Where did Sponsored Links come from?

Dec 18th, 2009 | By David Rothwell | Category: Benefits

Google introduced their AdWords Sponsored Links program back in 2002, although they did not invent the concept (Overture did) but improved vastly on what was available at the time.
It’s gone through many changes since, but has hugely increased it’s reach and relevance since then.
The origin of Google’s ‘Sponsored Links’

From the AlwaysOn Summit at Stanford, Marissa [...]