Does Your Website Work?
Jan 11th, 2010 | By David Rothwell | Category: BenefitsThe Truth You NEED to Know About Your Website.
The only way to find out, is to send visitors, and see what happens.
Sending targeted traffic to your website is the only way to know for sure it can do its job.
And if there’s a problem, you need to know as soon as possible so you can take steps to correct it.
No website is ever perfect. Every one of them can always be improved.
Look how often Amazon are always trying new things…
They know their website is always a work in progress.
If you wait to be found online, it will probably never happen.
And it’s pointless spending money on Search Engine Optimization until you know the visitors you could get will convert into an action that has value for you: leads, sales, contacts, downloads etc.
SEO does not come cheap – and much of it is questionable practice also.
So starting a Sponsored Links Advertising Campaign is the right way to start finding out how well your website can work – given the proper audience.
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