Internet search giant Google is waging war on the sales sharks who use its name.

If you have been approached by Companies claiming to be official Google Partners, and guaranteeing first-page search positions – beware!

Google is taking firms to court for this practice, so don’t get caught out.

Read the full Mirror article here

If in doubt, Contact me for more help

Sponsored Links Scams

Google Sponsored Links Home

Google provide two methods of appearing in their Search Engine Results Pages (or SERPs).

The left hand side of the page consists of “natural” or “organic” search results as compiled by Google, based on the relevance of the page links to your keyword search term.

To get here requires a knowledge and implementation of Search Engine Optimisation techniques, which can either be learned or outsourced. The basics of it are actually quite straight-forward.

But there are many charlatans at work in this industry, so select your outsourced partner carefully! Since you already found this website in the search rankings, you can tell this site has been designed around SEO principles.

Weeks or months of effort can be required for SEO to work, so be prepared for an investment in time, money, or both. The so-called “free clicks” you get from organic rankings are actually anything but…

Next, you can “buy” an immediate placing on the SERPs by opening an AdWords account and bidding on keywords that match your desired marketplace’s desires, and your own products and services.

Although the process is easy enough, it has many subtleties and pitfalls for the uneducated, and can result in much money spent and wasted, for little tangible result.

Again, you can either learn and implement it yourself, or outsource to an expert.

Keep in mind that buying traffic is all too easy with AdWords – the correct result is for your website to convert these visitors to a desirable and commercially useful outcome for both parties – you as the merchant, and them as the buyer.

And when you do sell, it has to be at profit, otherwise the traffic you’re buying will not be sustainable.

Anywhere you choose in the world – whenever you want

No other advertising platform can do this.

It can take days, weeks, months (maybe never) for your website to Rank Organically on the left hand side of the page when people are looking for your products and services.

In 2010, you can’t afford to wait or guess – your business needs visitors: FAST

Contact me for more help

Sponsored Links Benefits

Google Sponsored Links Home

Many website owners are scared of using Sponsored Links.

They think they will spend a lot of money quickly and have nothing to show.

The truth is, you set your daily budget, with no minimum or maximum spend, and ads are free to display until clicked on.

If your budget is used up, your ads simply turn off for the day.

Any unused budget is still in place.

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Sponsored Links Benefits

Google Sponsored Links Home

No sales, no leads, no contacts

You’ve got a problem with your website.

It’s not converting visitors to transactions.

But it’s a very good job you found out, otherwise you would have no way to put it right.

Many website owners don’t realise their website has a problem until its too late and they’ve given up on it, after spending lots of time and money.

Sponsored Links advertising allows you to test your website with instant, targeted traffic, and improve it’s performance.

Because, without visitors, no website in the world has any purpose.

Contact me for more help

Sponsored Links Not Working

Google Sponsored Links Home

You’ve placed your Google ad, but its not showing up – why not?

There’s actually many possible reasons for this, so I’ll post more over time, or unless you ask me.

When logged into your AdWords account, check your Impressions.

No Impressions = no ads showing.

The first reason is, if you’re a new advertiser, maybe Google pulled your ad for a random manual review.

This is getting more common all the time as Google tightens up it’s procedures in the wake of many scams.

If that’s the case you’re stuck with it until the review happens.

Or unless you can call them up to find out more. You can’t, but I can …

Contact me for more help

Sponsored Links Not Showing

Google Sponsored Links Home

Also described as “We guarantee you will always Rank on the first page”

This can be very misleading!

Usually this is only possible for Sponsored Links advertisers with a large budget, and many keywords (think thousands, or tens of thousands).

They also know that whatever they spend comes back with friends attached.

Beginning advertisers are not in this position.

If you’re being offered such a service, particularly on a limited budget, make sure you’re being told how the claim can be justified.

If in doubt, Contact me for more help

Sponsored Links Scams

Google Sponsored Links Home

Left Hand Side of the Page is for non-paid Links

Also know as Organic, or Natural Rankings.

These Links incur no click charges, and are what every website owner wants to achieve for their site.

Unfortunately Links on this side of the page cannot be bought.

And it can take a lot of time and effort to show up there, which in its own way, means cost.

Particularly when you don’t know what you’re doing.

Although there are some basic working practices anyone can get right, which can help your Natural rankings a lot.

So, Sponsored Links avoid the waiting time required to Rank Organically, and are completely controllable.

Contact me for more help

Sponsored Links Top, Side and Left of Page

Google Sponsored Links Home

It’s all about Keywords on Google.

By choosing the right keywords, you get the right audience.

And by writing ads which describe the offers you have in the way that interests your prospects, you’ll get visitors who are ready to learn more, enquire, and even buy.

Contact me for more help

Sponsored Links Benefits

Google Sponsored Links Home

You need to know as much as possible about what your marketplace is looking for.

With AdWords Sponsored Links Advertising, you know everything you need.

And more than you realised was possible. Like,

• What keywords were used
• How many times
• What ads got most clicks
• What everything cost
• What location are your prospects in
• and much, much more

Contact me for more help

Sponsored Links Benefits

Google Sponsored Links Home