Advertising on Google and the Search Engines with Sponsored Links - Common Questions

My Service - brief overview

• You have a website which you want to promote on the search engines
• You currently do not appear on the first 3 pages of search results, which means everyone looking for you will find your competitors instead
• Based on your website, your feedback, and market research of your industry, we decide the best and most searched-for keywords to advertise you against
• I provide a Trial Sponsored Link advertisement for you which gets your website prominently shown on the first page of search results when someone types your keywords
• You can help decide what the Sponsored Link says about you
• The Trial runs for 7 days
• When completed, you get a report and analysis of its performance
• For a limited period, the Trial costs $99.00 US
• You also get two FREE bonus reports:
• Website Meta-tag analysis of your search engine "friendliness"
• Google PageRank report showing how Google regards the "authority" of your website
• Get your 7-Day Trial here

The benefits of a 7-Day Trial

• There's no commitment if you don't want to continue
• You can try the service and see results for yourself before deciding to continue
• I review your website and either invite you to try the service or give you constructive feedback on improvements you should consider

How many clicks (visitors) can I expect?

• At least 10 per day, but dependent on your marketplace and competitor advertisers this may be higher or lower

What are Sponsored Links anyway?

• Sponsored Links are Google AdWords™ Pay-per-Click (PPC) Ads
• They appear on the right-hand side of the Google search results page
• A Sponsored Link is the ultimate Classified Ad since it is only displayed at the exact time it is being searched for
• It is displayed only to whoever actively searches for it, rather than a casual uninterested browser
• It is free of charge to display for you, the advertiser, until clicked on
• A click-through charge then applies, based on an agreed price between you and Google, taking into account other advertisers also “bidding” for their own Sponsored Links

Who can benefit from Sponsored Links?

• Website owners not listed on the first page of natural Search Engine results for the keywords typed by a search engine user to describe what they are looking for
• Website owners wanting to optimise their website and get improved natural rankings for their most appropriate keywords

How do Sponsored Links work?

• You select a range of keywords that describe the product or service you want to promote on your website, and that people commonly use in a Search Engine
• I research and refine these keywords in more depth based on your promotion and your website content, and on historical Search keyword databases
• You select a headline and ad text that describes your promotion
• I create ads for you to choose from, although I reserve the right to modify them in line with Google’s Editorial Policies and more persuasive ad copy
• You select the web page you want your visitor to land on when they click your ad
• The best landing page you can select tells your visitor all about the keyword-related product or service with a clear call-to-action like “Buy now”, “Join our Mailing list”, “Request more info” etc.
• Someone looking for your products or services enters their keyword (or search term) into the Google Search box
• Your ad is displayed in the Sponsored Links section on the right hand side of the first page of Google’s search results
• Google records the display of your ad in your campaign statistics so you know how many people are looking for you
• If your ad is clicked on, the user next sees the web page you have selected - and you have a received a new visitor
• Google records the clickthrough in your campaign statistics so you know how many people have visited you
• Now it’s down to your web page to entice your visitor to become a customer!
• As part of my service, I can provide feedback and reports on the content and construction of your website, and also it’s overall “Search Engine Friendliness” and current Search Engine Ranking
• Please note that since I have no control over your website, I can make no guarantees that your visitors will become clients

Who can get a Sponsored Link?

• (Almost) anyone!

Successful advertisers I’m working with in UK, USA, Australia, New Zealand include:

• Business to Business (B2B)
  • Manufacturing
  • Franchises
  • Recruitment
  • Computer hardware & software products
• Business to Consumer (B2C)
  • Real Estate
  • Transportation
  • Personal introductions & marriage agencies
  • Gifts & promotions
  • Consumer & domestic electronics
  • Training
  • Retail
  • Education

What do I need to be able to get a Sponsored Link?

• A website
  • No website? No problem! I can help you get one or provide it for you, contact us for more information
• The desire to see your website advertised on the first page of Google search results

When and where will my Sponsored Link be seen?

• Your ad will normally be available within hours of being created
• It can reach up to 80% of Internet users (Unduplicated reach of Google and Partner sites, according to Google analysis of comScore Media Metrix, May 2005)
• It will be seen in whatever Countries, Regions or Cities you choose (although this option is not universally available)
• It will be seen by all Google users
• It can also be syndicated to Google Search Partners like Ask Jeeves, Lycos, CompuServe, AOL etc.
• It can also be displayed on Content-related websites of publishers world-wide

What will a Sponsored Link do for me?

• You can be receiving new visitors to your website within minutes of your ad going live
• You can see exactly what keywords people are using to search for you
• You can see exactly what keywords enticed people to visit your site
• You may be able to improve your website’s natural Search Rankings based on market-tested keywords
• You can be receiving new sales opportunities your website would never have been able to promote

What results can I expect from my Trial Sponsored Link?

• This depends on the objective of your advertising, the nature of your service and how your website converts the visitor into a potential buyer through your “call to action”, and can be measured in several ways. As stated previously, I can make no guarantees regarding the results of Sponsored Link advertising
• As part of the service I consult with you to determine the best measure of success in several possible scenarios:
  • Building Brand awareness, informing and educating your Prospects
  • Number of times your Sponsored Link was displayed to a targeted Search Engine user
  • Number of clickthroughs to your website
  • Recording the keywords actually being used to search for you, rather than making a best guess; you can use these in subsequent online and off-line advertising
  • Identifying new Prospects and sales leads
  • Form or Email submissions
  • Opt-ins
  • Requests for information
  • Newsletter, guide, report or White Paper requests
  • Sales generation or new customer acquisition
  • Online sales
  • Catalogue requests

How Much does the 7-Day Sponsored Link Trial cost?

• I provide a 7-Day Trial so you can see your Sponsored Link in action
• There’s no commitment after this
• You can decide if the results were satisfactory and would like to continue with a full month's advertising
• The Unique 7-Day Trial costs just $99.00 US
• For your own currency, use this currency converter

What do I actually get with my 7-Day Trial Sponsored Link?

• Your choice of the Top 3 keywords which best describes your product or service
• A keyword report which shows how many times your keywords were searched for the previous month
• Your ad displaying on the first page of Google search results
• Unlimited viewings of your ad
• Up to 50 clickthroughs of your ad (new website visitors)
• A summary report following the trial showing:
  • Ad viewings - how many times your ad was seen
  • Keywords used to trigger the ad - what people actually typed into Google to search for you
  • Keyword clickthrough rate - how many visitors you got
  • Ad clickthrough rate - how much people liked your ad
  • Ad position - where your ad was placed among the competitor ads

Who chooses what my Trial Sponsored Link says?

• You can let me do it for you, or
• You can choose the entire content if you wish
• I reserve the right to alter any part of the ad content to comply with Google Editorial Policy or to make the ad more compelling to the reader

If my Trial Sponsored Link is successful, what do I do next?

• You can continue the Sponsored Link month-by-month for as long as you wish
• You can have seasonal and limited-time promotions
• You can choose from a range of packages to suit your monthly budget
• I work closely with you to extend and optimise the campaign for maximum cost-effectiveness on an ongoing basis

What do I do next to get my Trial Sponsored Link?

• Your 7-Day Trial costs just $US 99.00
• Complete the 7-Day Trial application form fully
• You will immediately see a link to the PayPal payment page
• Submit payment, and respond to Email communication for the following:
  • Approve the ad content before it goes live
  • Approve the keyword list you want to see the ad appearing against